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North American Development Bank University Ambassador Program
Project type
Marketing - Media Expansion
At the North American Development Bank (NADBank), Joseph developed a 10-year strategic communication strategy approved by the Board of NADBank.
Joseph began the digital transformation portion of the 10-year strategy by leading NADBank's expansion into webinars and developing a comprehensive website overhaul framework.
In addition, Joseph began establishing the foundations for the North American Development Bank University Ambassador Program, establishing key connections with universities within 150 miles of the US-Mexican border.
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